Business blogging – get it right from the start

Blogging has become big business and for some it has led to quitting their day job and blogging full time. For some disabled entrepreneurs, blogging could provide the flexibility to work from home, to put in the hours that suit their disability, and has very low start up costs. Sound appealing? There is a catch. Blogs are hard work and it could take years before you can make enough money to take a wage.

So, what is a blog? A blog is similar to a website, it can be on any subject but unlike a regular website, it is updated regularly with articles or posts. These posts appear on the top of the homepage and as new posts are added, the older ones move down the page. Once the page has 10 or so posts they are archived and are found using a search facility, categories bar or archive page. The front page of a long standing blog is usually the tip of the iceberg, showing only the 10 most recent entries. The rest of the blog may have hundreds or even thousands of posts, all about one subject.

Anyone can start a blog; the software used to power them can be as simplistic or as complex as you need it to be. Blogging software such as “Wordpress.com” and Google’s “Blogger” are free to use and have lots of online support.

The three main things you will need to make money from a blog are;

1. A topic that you are passionate enough to write about on a regular basis
2. A topic which is financially lucrative (I will explain this later in the post)
3. A topic which is popular (lots of people searching for it)

If you don’t have all of these factors then you will find it much more difficult to make money online.

So how does it all work? Well one of the main theories behind making money with a blog is to get a lot of useful articles about a chosen subject. Then through SEO (search engine optimisation), you get lots of traffic or visitors. Once you have all this traffic there are 4 main ways you can make money from them;-

1. Selling advertising banner space to other companies
2. Affiliate advertising – Advertising individual products; when a visitor clicks the ad, it will take them to another company’s website. If they buy the item then you would get a percentage of the total cost.
3. Having a blog with loads of articles will show off your expertise and will encourage people to use your own services.
4. Having Google ads on the blog will get you a percentage every time a visitor clicks one.

Making money with Google Ads;-

Having a blog with hundreds of articles still won’t guarantee financial success if you’re blogging about the wrong subject. To be really successful you need to be blogging about a subject which is profitable and to find this out you can use a tool called “Google keyword selector”.

https://adwords.google.com/select/KeywordToolExternal

This is the best place to start to see if you have a profitable blogging topic. You can type your keyword into the tool and it will list the amount of traffic that particular keyword generates on a monthly basis. Not only that, there is a drop down box “Choose columns to be displayed” which gives you the option to see how much the average CPC (Cost Per Click) would be. This figure is the average cost that a business is prepared to pay to get on Google’s “Sponsored Links”. The higher the amount the company is prepared to pay, the higher they will appear on the right hand side of Google when the relevant keyword is searched.

When you create your blog you can display these ads within each articles. If someone clicks the ad, Google will charge that company and you will get a percentage, regardless of whether the visitor buys something or not.

This is commercial blogging. Yes, you might be an expert in model areoplanes, but if there is no money in the keyword then there is no point trying to make money from it. Yes, do it as a hobby, but if the average CPC is 4p, you will only be getting a percentage of that amount. It will not matter if you get 100,000 visitors as only a small percentage of these will click an advert.

If you can pick a subject which is profitable e.g. “plumbing”, you might be able to get a percentage of £3. You can see that a percentage of this amount would mean far less visitors to achieve the same revenue. You also might be able to see a conflict of interest. If you are a plumber do you write about lucrative subjects such as “emergency plumbing” CPC £4.33 or “leaking plumbing” 4p? The answer is if the subjects are both relevant then do both and don’t compromise the integrity of the blog.

In summary this is how it all works;-

1. Create a blog
2. Write lots of articles on your chosen subject.
3. Read about SEO for blogs and apply to your own blog
4. Through a combination of lots of articles and SEO, you will eventually climb up Google
5. Visitors will come to your blog
6. A visitor clicks on a Google ad
7. You get a percentage of the CPC for that Advert

For a video/audio tutorial on commercial blogging have a look at Courtney Tuttle’s blog;-

http://CourtneyTuttle.com/2008/06/26/why-almost-everyone-should-be-starting-a-blog/

3 Responses to “Business blogging – get it right from the start”

  • Amazing! It’s really informative post for me, and I think also that business videos are very important for online marketing and advertising, and videos play a major rule to make money online. Thanks for sharing.

  • its useful tips, good article..
    now i confuse about SEO on my blog

    thanks

  • For anyone disabled a blog is a great way to make money with Google, also on blogger you can ad other advertisers:)

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